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Hemp hustle: Asia Horizon eyes ‘tremendous’ opportunity for CBD beauty in China, Japan and Korea

27-Oct-2020 – Last updated on 27-Oct-2020 at 07:51 GMT

Asia Horizon is Chinese hemp company that distributes Westerns CBD brands in Asia. It also has a license to process CBD in China and is currently developing a facility for this very purpose.

The firm partnered with CBD beauty brand Nordic Cosmetics to enter China via online flagship store on Chinese e-commerce platform Tmall.

Nordic Cosmetics is the cosmetics arm of Nordic Oil, a German firm that claims to be a market leader in the European cannabidiol (CBD> market. This is the brand’s first foray into China and Asia Pacific.

“As an early-mover in Asia’s cannabinoid market, we are especially proud of our partnership with Nordic Cosmetics, which allows us to introduce China’s 1.4 billion consumers to high-quality, premium CBD skin care products that are not yet available to the enormous domestic market,” ​said Brian Sheng, founder and CEO of Asia Horizon.

The next frontier for CBD

Nordic Cosmetics entry into China marks Asia Horizon’s first venture bringing in Western CBD brands into the APAC region.

“We are building the foundation of what we expect will be a tremendous demand for CBD consumer products in China,”​ said Sheng.

He told CosmeticsDesign-Asia​ the company will be rolling out several more Western CBD brands into the Chinese market in the coming months – not just cosmetic products but also CBD health supplements and adult products.

While the company sees the most potential for CBD products in the health space, Sheng noted that cosmetics are easier to introduce to the consumers in Asia.

A multinational hemp company is eyeing untapped potential in the Asia Pacific CBD beauty market, beginning with the distribution of Nordic Cosmetics into China.